T.I.T.S

With a name like T.I.T.S. and designs that feature nude or semi-nude women, it’s without a doubt that this brand thrives on pushing the envelope. At first glance one would expect this collection of tees to be all about inappropriate and raunchy images targeted towards sex crazed men. Well, surprisingly enough this is not the case. Two in the Shirts (T.I.T.S.), is not only defined by the owners as refined and edgy, but adored and sported by an abundance of female fans. The brands sole focus is to bring tastefully provocative clothing to the forefront of fashion. Snubbing negative critics and pissed-off women, owner and founder Marek Grubel continues to dream up shocking concepts for those who radiate style and have a strong sense of self-confidence.

“The acronym was created while drinking Mickey’s, eating macaroni salad from 7-11 and drawing in our sketch books. We have a lot of other ones such as ‘Till I Turn Seventy’ and ‘Tiffany Is That Sperm.”

Format: Please state who you are and you role at T.I.T.S.
Marek Grubel: My name is Marek Grubel and I am the owner/founder of T.I.T.S. Brand ‘Two in the Shirt’.

Format: Give us a brief history of the line.
Marek Grubel: T.I.T.S. started off in 2005 as a graffiti crew named ‘trapped in the system’ with one of its acronyms being ‘two in the shirt’. It only made sense to start a clothing line with a title like that. At the time, a lot of apparel for men had butterflies and flowers as designs and I just couldn’t get into that type of style. ‘Sex sells’ is the motto and we have just run with it.

Format: T.I.T.S., which stands for ‘Two in the Shirt’ is pretty fitting considering most of the graphics feature nude or semi-nude women. Was it coincidence, or did you endlessly brainstorm until you found a brand name that fit this acronym?
Marek Grubel: The acronym was created while drinking Mickey’s, eating macaroni salad from 7-11 and drawing in our sketch books. We have a lot of other ones such as ‘Till I Turn Seventy’ and ‘Tiffany Is That Sperm’.

Format: How would you describe the T.I.T.S. target customer?
Marek Grubel: It is hard to define our target customer. As we brand and market the line we go for the confident, stand out type. Basically someone who can wear a bold print and it won’t seem out of place for their personality.

Format: Tell us about the design process of your graphics. What are some inspirations behind your concepts?
Marek Grubel: We draw on everyday life and never look to other brands for inspiration. For example, I came up with the wifey design after a bad relationship with a woman who didn’t do shit around the house. For me, at the time, wifey meant a woman who could drink and do housework.

Format: Have you ever dreamt up a concept that you deemed too shocking to bring to fruition? If so, what was it?
Marek Grubel: We mocked up a design with a naked girl on a cross and called it ‘Shesus’. We are still deciding on whether or not we should come out with it. Basically the concept is that religion is a bitch to deal with. I know it would really offend a lot of people. For the most part we keep our designs cutting edge and classy.

Format: What would you say to critics who find your provocative imagery inappropriate or offensive?
Marek Grubel: Go find another cause to focus your time and effort on. I usually don’t respond to the hate emails I get from pro-women rights groups and pissed off women.

Format: Tell us about ‘Good Karma Bad Karma’ and the experience of collaborating with Karmaloop.com on the project.
Marek Grubel: I had a blast with that project. Kelly was really professional and easy to deal with. Basically, we would always ask for her to be the model for our clothes when they were featured on karmaloop. It dawned on me that every male I know who shops on karmaloop loves her, so we collaborated and it became a huge success. Look out for the follow-up tee called ‘Karma’s a Bitch’.

Format: You thrive on pushing the envelope. I read that an upcoming collaboration will be with top adult film stars. Can you elaborate on this project and what we can expect from it?
Marek Grubel: We bought a retail booth at the AEE (Adult Entertainment Expo) and sold tees there. We were situated across from the bangbros.com booth and all the girls wanted to know why they weren’t on a shirt yet. So the natural thing to do was to put them on our tees. We are able to sell in any market and the porn industry is an 18 billion dollar a year market; we just want 1% of it.

Format: Would you say that your consumer base is male dominated, or has there been a good response from women as well?
Marek Grubel: 30% of our sales come from women alone. The women who buy our clothing are super fashionable and usually sexy and confident enough to wear another woman on their chest.

Format: Tell us about the mix CD’s offered for purchase on your site. Who creates these mixes and what kind of sound do they offer?
Marek Grubel: We do our mixes with DJ Mr. Supreme. We try to come up with classic mixes rather than new age music mixes that will be irrelevant in 2 months.

Format: What’s next for T.I.T.S.?
Marek Grubel: Implants. No, I’m just kidding. We are going to expand our accessory line. We are a graphics company, so look out for our beach towels out in May ‘09. F/W will showcase hats, scarves and possibly neck ties.

Shera Nezon

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12 comments

  1. I got that wifey shirt in white but I need it in black.I got it out here in the bay area.its my fave shirt.ey body agree.its the definition of me.

  2. Penson Dodgers says:

    When they first hit the streetwear market with the Wifey tee and the fact that there would be double meaning behind each shirt, the brand got my attention. But once I notice they only house 1-2 good ideas, I soon lost hope. The line is WACK and they still trying stay relevant through the Wifey Tee with different colorways. STOP just releasing ANYTHING, get an outside opinion PLEASE!

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