The Nike ‘Swoosh': 40 Years

Funny how 40 years swoosh by: June 1971 is the date the Nike Swoosh was launched. Designed by Carolyn Davidson for $35 – a “Bargain Brand,” the Dept. of Nike Archives notes in its extraordinarily understated tabloid-sized newsprint history of the mark (produced for the “benefit of Nike employees”). What others might take an entire book (and many trees) to convey – explaining the origin and history of the Swoosh logo – the “DNA” accomplished in a mere 28 pages.

Included are commentaries by designers and design critics, former employees and recollections by Phil Knight, the co-founder of Blue Ribbon Sports (BRS) that evolved into Nike.

Erik R. Adler

Erik R. Adler

Editorial Director
Erik Adler is the Editorial Director for GroundWave Media Group. He's what you might call 'Man Pretty'
Erik R. Adler
Erik R. Adler

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