Taking Apart the Air Jordan 2011

By now you may have seen an image or two of the 2011 Air Jordan basketball shoes. Always at the forefront of sportswear design and technology, Nike’s Jordan Brand has developed their most high-design sneaker to date. The look is super-futuristic and the shoe’s modular design allows you to select the sole that maximizes performance on the court.

This video features a few of the minds behind the Air Jordan talking about some of the ideas that went into making the latest incarnation of the iconic shoe. If you’ve ever wondered why basketball shoes are so expensive, this video explains why. These things aren’t just pumped out over night, but are the result of some serious engineering and design work.

Daniel St. Germaine

Daniel St. Germaine

Daniel St. Germaine

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