We were just sent info on the amazing new adidas Originals campaign for fall winter 2011. Using some of their most well known fans, the campaign features adidas icons â€“ Snoop Dogg, Dwight Howard, Josh Smith, Big Sean, Jeremy Scott and Sky Ferreira â€“ set against the brandâ€™s legendary footwear, apparel and several key American locations.
Originals identifies the campaign as their “Iconic’s product range” and includes the famed Superstar, Gazelle, Samoa and Campus. The concept was to both celebrate Original’s streetwear heritage and to “speak to the high school consumer,” letting them know that their “products and the people who wear them are all Originals.â€
Unveiled at this year’s Lollapalooza, we now have the Originals ‘All Originals’ campaign video here. Enjoy and look for adidas Originals this fall.