“Make no mistake, it’s not revenge he’s after…


… It’s a reckonin.'”



For the wild ones. The rebels. The men and women who make their own rules and submit to no compromise, never settle and refuse to live life any other way than their own. While some consider “The American Dream” just that – a dream, something to put smiles on faces and minds at ease – Holliday encourages people to stranglehold that goal and take one’s destiny into their own weathered, wrinkled, blistered hands.

Established and made with pride in the United States by just one man, “Flaco,” inmate 7—-3 at Jordan Unit deep in the heart of Texas, Holliday wallets are as hard and tough as the folks the brand caters to. Crafted from 100% leather and produced entirely by hand from the stitch to the stain, these are not your run-of-the-mill velcro fuckers lucky to hold $5 and a bus pass.

Featuring one zippered billfold and five in total, Holliday wallets more than accomodate a passport and checkbook while holding four card pockets as well, leaving plenty of room to fit the rest of your life in ‘em – don’t worry, each wallet is universal to the point where they comfortably fit into any denim back pocket. Holliday wallets furthermore allow the ability to personally customize each piece, with removable, clip attached, hand-braided chains and stainless steel buttons that can be screwed off and replaced or altered to your own style.

Though with wallets this goddamned beautiful, we couldn’t imagine such a thing.



Click the banner below to check out the rest of the Holliday line – live to ride, ride to live.



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